GRIT is a Miami based brand of modern and technological cycling clothing. The concept is to create high end apparel with style and technologies used by professional riders, and at the same time available to riders that feel and sweat the sport as part of their daily living.  GRIT is defined as the state of mind that allows us to achieve incredible goals, and our goal is to help on the way with aesthetic clothing. 

 

After years of buying high quality but expensive garments, we decided that it was time to give cyclists another alternative. We wanted to create top-notch, cutting edge clothing that the average wallet could afford. We believe cycling is more than a sport; it's part of the future of transport and is truly changing the world.